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Real World Epoxies - About Us

For over 20 years, Real World Epoxies has been manufacturing high-quality, proven products for resin flooring installers that want to get the job done right – the first time!

This is important because these businesses have battled for far too long in an industry with no association or best practices, and many suppliers chasing each other in a race to the bottom.

To go mainstream and sit alongside tiles, carpet, timber and vinyl, we’ve got to make it easier to choose, install, maintain, and, most importantly, to trust.

For this, we offer our clients the following promise:

To provide the right coating solution, at the right price with the right advice...Every time.

The face of our company is Jack Josephsen (AKA ResinJack). Jack was born in Denmark and lived in Spain before his family migrated to Australia in 1983. Early on he discovered a natural flair for problem solving that led to an Electrical Engineering degree at the University of Southern Queensland and 6 years of project management for an electrical contracting company.

With a desire to run his own business, Jack moved on to form Tech Adhesives in 1999 – a company specialising in 3 resin technologies, of which epoxies became the sole focus. Acquisition of a distribution company (NMP) soon after enabled a full range of epoxy products to be developed and large-scale manufacturing began in 2002. Jack’s first major client was the Royal Australian Navy, which helped shape a product philosophy based on performance without the traditional hazards such as solvents, micronised silica and heavy metals.

Over the years, Jack’s problem-solving abilities and desire to help others has seen his attention drift to the bigger picture of turning resin flooring into a profession that could sit alongside other trades. What started with email bulletins and product demonstration videos (well before blogs and YouTube were the rage), has gone on to include writing a book and creating online training courses for installers all over the world. For Jack, the future is very much about providing world-class resin flooring training on a global level.